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How It All Started Every expert has a story, and here’s mine. I’m mehajabin, a digital marketing expert based in Calicut. My journey into digital marketing didn’t begin in a classroom—it began with curiosity. I was always fascinated by how people interact online and how some brands get noticed while others struggle. That curiosity turned into learning. I started exploring SEO, blogging, social media, and email marketing in my spare time. What began as a hobby soon became a passion—and later, my full-time career. Turning Passion into Profession I started working with local businesses in Calicut—helping small brands build websites, run ads, and rank higher on Google. Each project taught me something new: how to understand an audience, how to design a funnel, how to create content that converts. Over the years, I’ve worked with: Local shops and restaurants in Kozhikode E-commerce brands looking to scale Startups needing full-funnel strategy Professionals building personal brands Today, I proudly call myself a digital marketing expert in Calicut—not just because of my skills, but because of the trust my clients place in me. What I’ve Learned Along the Way Here are some key lessons from my journey: Stay UpdatedDigital marketing is always evolving—algorithms change, trends shift. You need to be a lifelong learner. Results Matter More Than VanityLikes and followers look good, but conversions and ROI are what count. Consistency Beats PerfectionYou don’t have to be perfect, but you do have to show up consistently—with content, ads, and value. Understand People, Not Just PlatformsTools are just tools. True marketing is about connecting with people. . Tools & Skills I’ve Mastered Throughout my journey, I’ve gained hands-on experience with: SEO tools like Ahrefs, SEMrush, Ubersuggest Google Ads & Meta Ads Manager Email tools like Mailchimp & ConvertKit Web platforms like WordPress, Wix, and Shopify Content writing, analytics, and lead generation strategies